Tag: farming
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Got Happiness? How the Dairy Industry Uses Happy People and Happy Cows to Sell Milk.
By Anthony Sloan Abstract: For centuries milk has been promoted as a “superfood” and associated with wellbeing and happiness. In the popular imagination (especially in advertising), milk appears in the context of family life, parental love, Santa Claus, good health, beauty, and “the simple life” on a farm close to nature. All these cultural tropes…
Happiness and Culture 