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In 2020, the Joint National Conference of the Popular Culture Association and the American Culture Association will, for the first time, include a subject area entitled Happiness and Culture. The area will focus on the relationship between happiness, as a universal human emotion, and (very broadly defined) popular culture.   

Put simply, our intention is to include the concept of happiness in the scholarly discussions of popular culture. Building on the research done by psychologists, neuroscientists, economists, etc., we will explore the role of popular culture and its institutions (including, but not limited to, beliefs, values, ideologies, popular arts, popular rituals, education, economic trends and attitudes, dominant scientific paradigms, social media, advertising, etc.) in constructing and popularizing different definitions, experiences, and/or theories of happiness. Conversely, we will explore the ways these different definitions and theories of happiness affect our behavior, our choices, our life outcomes, and our cultural production, as well as the tenor of the culture as a whole. 

To better understand the rich and complex relationship between happiness and popular culture, we are soliciting papers from people in a variety of academic and research fields.

We hope you will consider joining us.

Sincerely,

Vida Penezic

(www.vidapenezic.com)

Co-Chair

Special Topic Happiness and Culture

Joint National Conference of the Popular Culture Association 

and the American Culture Association

April 15-18, 2020,  Philadelphia, PA

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